Study Process
Wheaton Downtown Briefing: Planning History, Development Progress, and Public Infrastructure Investment
Draft Strategies
Strategies are organized by the districts established in the 2012 Sector Plan and include specific actions grouped in the following categories. These are organized in order of priority to deliver incremental enhancements to improve the area’s appeal, which will potentially increase redevelopment interest in the future. Categories include:
Strengthen Wheaton’s Character and Support Revitalization : These strategies seek to identify interventions at key locations to strengthen and promote Wheaton’s unique character, and to provide guidance to support revitalization of existing properties.Enhance Existing and Create New Public- Use Space : These strategies seek to enhance existing public- use spaces and identify locations for additional public- use space within the downtown area.Improve Connectivity : These strategies seek to improve the quality of the public realm and enhance mobility and connectivity between districts.Incentivize Potential Development : These strategies provide guidance to identify incentives to support redevelopment at key locations.
View the Wheaton Downtown Study .
What We’ve Heard
To identify strengths, challenges, and opportunities in the Wheaton downtown area, staff:
Interviewed property owners, public agencies, Council staff, and stakeholders active in the Wheaton area.
Gathered input from staff from the Mid-County Regional Services Center, the Wheaton Urban District, and the Wheaton Urban District Advisory Committee.
Connected with groups offering support to businesses such as the Latino Economic Development Center and the Montgomery County Economic Development Corporation.
Conducted in-person and virtual open houses and solicited feedback through an online questionnaire.
Please see below for a summary of what we’ve heard:
What do people like most about Wheaton?
The small business character within the central triangle
Bigger brands being in Wheaton mall rather than the core
The Price Avenue Streetery provides a public open space and boosts restaurants
The mural program brings art into the Wheaton core
What do you want to see happen in Wheaton in the future?
Improve walkability and bikeability with a focus on safety and accessibility: Ensure sidewalks are ADA accessible, work to control and enforce traffic speeds, and give more of the streetscape to buses, bikes, and pedestrians through dedicated lanes, wider sidewalks, and buffers
Implement a brand for downtown Wheaton, possibly based on art: Branded pathways and wayfinding, more public murals, art painted on crosswalks
Strengthen connectivity within each district as well as between districts
Increase the number of street trees and plant native plants
Create a unified streetscape with a signature sidewalk pattern common from block to block
Turn Lot 17 into a public open green featuring art
What is your biggest concern about the future of Wheaton?
A continued series of studies but no direct action
That improvements to streetscapes and the public sphere won’t happen without new private development
That large brands will replace small businesses, especially with new development
The study will be a success if…
Near-term improvements to unsafe pedestrian areas are implemented to make people feel safe and comfortable while walking and rolling within and between districts in downtown Wheaton
The area gains a distinct brand through a signature streetscape and identity based around art
Car traffic is calmed and more lanes are dedicated to buses and biking
Activated public space is created within the downtown core
Open Houses—June 2022 recap
At an in-person open house on June 14 and a virtual open house on June 27, Montgomery Planning staff provided an overview of the purpose of the study, discussed strengths, opportunities and challenges within the Wheaton Central Business District, and presented initial strategies to further the implementation of the 2012 Wheaton CBD and Vicinity Sector Plan .
VIDEO
VIDEO
Download June 14 presentation | Español
Context to 2012 Sector Plan
2012 Wheaton Central Business District and Vicinity Sector Plan was approved, implementation of the plan has been underway. This study allows planners to zoom into key elements of the vision that was created in the plan and adapt work accordingly. The Planning Department has also spent the last decade developing countywide visions for things like multimodal safety, equity work, and housing attainability—so this study will help us weave all those threads together into the broader Wheaton plan and beyond. This study will not update the recommendations of the 2012 Plan, but rather explore how existing properties can evolve to further the vision established nearly a decade ago. The 2012 Wheaton Central Business District (CBD) and Vicinity Sector Plan rezoned most commercial properties in the area to consolidate redevelopment efforts for broad public benefit. Since then, several bigger properties have redeveloped in keeping with that vision by adding residential housing, improving the streetscape, and creating some limited public open spaces.
Wheaton Central Business District Streetscape Standards
The 2002 Wheaton Central Business District Streetscape Standards have guided streetscape improvement efforts in many parts of the District, either by establishing streetscape requirements for developing properties or by guiding various public sector efforts to improve the area for pedestrians. But as the area redevelops, Wheaton is becoming a complex urban district with many unique streetscape environments that must be understood to adequately improve and integrate pedestrians, cyclists, micro mobility, transit access, safety and connectivity, while retaining the district’s character.
