Agricultural Reserve video, Veirs Mill Corridor Master Plan layout, Bicycle Master Plan Coloring Book, Semiannual Report and Winter Speakers Series promotional campaign recognized as worthy of award among approximately 6,000 international entries
SILVER SPRING, MD – The Montgomery County Planning Department, part of The Maryland-National Capital Park and Planning Commission, has won five Hermes Creative Awards from the Dallas-based Association of Marketing and Communication Professionals for the concepts, writing and designs of marketing, planning and communication materials. The international competition drew about 6,000 entries from government agencies, corporate marketing departments, advertising agencies, public relations firms, graphic design studios, digital production firms and creative businesses.
Montgomery Planning won two platinum awards, the competition’s highest honor. The Veirs Mill Corridor Master Plan was honored in the publications category and the Fall 2017 Montgomery Parks and Planning Semiannual Report won in the annual report category.
Montgomery Planning also won a gold award for the Bicycle Master Plan coloring book, titled Enjoy the Ride. Since the goal of this plan is to create a low-stress bicycle network that will let people of all ages and abilities feel comfortable riding a bike, the book was a fitting communications tool, as coloring has been shown to be a stress-relieving activity. Each black and white page depicts different types of bikeways, such as neighborhood greenways, separated bike lanes and trails.
Two Hermes honorable mentions recognized Montgomery Planning entries in the electronic media and strategic programs categories. One was for the Montgomery County Agricultural Reserve video, produced to celebrate this award-winning land conservation area. The other was for the 2017-2018 Winter Speaker Series promotional campaign to publicize its three sessions about The Economic Future of the Suburbs: Infill, Commerce, Placemaking.
“We are so pleased to be recognized with these awards on the work of our Montgomery Planning communication team in promoting our plans and projects,” said Planning Director Gwen Wright. “This talented team is using a strategic audience-driven approach to inform our stakeholders about planning efforts that are making a positive difference in our community.”
The platinum and gold winners are listed on the Hermes Creative Awards website at www.hermesawards.com.