Hiroyuki (Hiro) Iseki is Associate Professor of Urban Studies and Planning and Research Faculty at the National Center for Smart Growth at University of Maryland, College Park. Iseki provides expertise in the area of transportation and land use planning, travel demand and behavior analysis, transportation economics and finance, public transportation planning and management, and applications of GISs in planning with the overarching objectives of balancing efficiency and effectiveness in the provision of mobility and accessibility with diversity of needs among different socioeconomic groups. Iseki’s work includes the development of direct ridership models for Washington Metropolitan Area Transportation Authority (WMATA) and Maryland Transit Administration, the review of transit-oriented development (TOD) typology, the GIS analysis of firm locations in relation to rail stations in the DC region, the Universal Transit Pass (U-pass) programs at selected US universities, and the study to examine the effects of gasoline prices on transit ridership. Iseki has worked on various transportation research projects funded by university research centers, foundations, and government agencies, including University of California Transportation Center, Mineta Transportation Institute, Washington Metropolitan Area Transit Authority, Maryland Department of Transportation, and California Department of Transportation.
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