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Retail Market Strategy Study

The Retail Market Strategy Study examines trends that are changing shopping habits, as well as the competitive position of retail in Montgomery County.  The goal of the study is to develop strategies to better support and enhance retail environments across the county. The Montgomery County Planning Department is working with Streetsense, a Bethesda-based retail design and strategy firm, to undertake the research for the study.

Once completed in 2017, the study will address critical issues shaping retail in Montgomery County, such as:

  • New trends disrupting the traditional retail industry, including the impact of e-commerce on bricks-and-mortar stores and the evolving shopping preferences of consumers.
  • Characteristics of competitive and noncompetitive retail space.
  • Current and future health of retail centers and submarkets.
  • Future growth potential – by location and store type – based on supply and demand.
  • Competitive position of Montgomery County’s retail market relative to regional neighbors.
  • Impact from large shopping and entertainment destinations in neighboring jurisdictions.
  • Impact of Montgomery County’s regulatory policies on retail businesses.
  • Future growth and support of retail niches (e.g. ethnic retail, luxury retail, etc.) in Montgomery County.

The Retail Market Strategy Study is anticipated to be fully completed by mid-2017. Updates to this study will be provided periodically on our web site.

Last Updated: March 1, 2017