Investors and technological giants are betting billions that Mobility as a Service will coax people out of vehicle ownership.
Mobility as a Service (MaaS) is the idea that one does not need to personally own a vehicle to satisfy their mobility needs. It is a user-centric and technologically driven experience that seeks to integrate “a full range of mobility options in one digital-mobility-platform offering with public transportation as the backbone” (APTA, 2019). It moves beyond the current siloed mobility services (public transit, Uber, Lyft, Capital Bikeshare, Lime, etc.) to create a one-stop-shop for transportation services, integrating a variety of mobility options and payment methods, into a single application. To achieve this, cities such as Helsinki have passed laws … Continue reading