Branding or Building a Neighborhood?

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Developers in D.C. are proposing a “pop-up” restaurant on a vacant U Street lot that would be constructed out of shipping containers and there are a lot of good questions about whether this is a good or bad thing. Online commenters wonder whether this is cool urbanism or just a descent into third world, make-do architecture.

Looking at other examples, in London and New York, it seems these are a retail opportunity for branding,  and by-the-way, an urban pheonmenon. London’s very cool Shoreditch box park describes itself as “low-cost, low-risk, unique, and flexible,” meant to draw tenants like local artists and artisanal manufacturers.

At New York’s Dekalb Market, tenants are a roster of hipster cliches from an excessive number of … Continue reading