The Fun Theory

I keep an eye on advertisements. Every now and again, corporations come up with good ideas that reach beyond the corporate mandate. The IBM Smarter Planet campaign we see in full page ads, for example, shows a new way of thinking.

The best and most incongruous corporate initiative I’ve seen is “The Funtheory” by Volkswagen. It’s incredibly cool. VW posts ideas from around the world that it finds “simple” and “fun” – the more fun, the more behavior changes.

What if we could make doing the right thing more fun? And what if it were creative, helped our daily lives and maybe even improved something as simple as pedestrian safety? It is possible.

My favourite “funtheory” is the staircase retrofit in Stockholm, a wonderful city with a pedestrian scale, although expensive. Have a look at this video and note the simple investment in turning a public escalator into a fitness machine shows how human behavior can change.

And along the same lines…

While the VW campaign is a well-funded international campaign, there are some great ideas happening at a more local scale. There are some pretty creative minds at work.

A recent idea cropped up in New York that takes advantage of technology change. Remember phone booths? They don’t exist anymore, at least with a phone in them. Who needs a phone booth when everyone on the planet uses a cell phone? (Recently, when I was shooting video of my walk to the grocery store for a recent post, I passed a phone booth in a gas station parking lot just three feet from Georgia Avenue. No phone in it, just the booth.)

A Columbia University architecture student has come up with a novel idea to create public interaction through books. He has devised a bookshelf that fits into the existing shape of the abandoned phone booths. He then stocked the shelves with books, available for the taking. The idea is that people can borrow books and replace them with ones they no longer want. Of the two installed, one is working great while the other had the shelves stolen.

There are 13,659 pay phones in NYC and two have been converted (without permission it seems) to a neighborhood bookshare. Imagine this kind of creativity and the role it can play in connecting people and neighborhoods and building a new form of community involvement. Credit: Department of Urban Betterment

Remember the artificial turf in downtown Silver Spring? The Turf, as it became known, was really a great urban space. It generated tremendous creativity, excitement, camaraderie and exercise. Installed as a transition before the space could be programmed as the entrance to the Civic Center, it had absolutely no design and no trees so it was cheap and inexpensive to maintain. And it became the best used open space in the county.

Not long after moving here, I stood on the walkway overlooking the Turf one evening and took in everything that was happening. The soccer players, the families having picnics well into the evening, small children trying to run away from their parents, teenagers meeting, it was a mosaic of the future of Montgomery County.

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