Do You Know MoCo?
Here is a copy of the latest “Do You Know MoCo video” I presented to the County Council on January 31. It is updated with more recent stats about our county’s demographics.
The Food Trucks Cometh
Over the holidays, my wife received an email promotion from Washingtonian magazine for a great new dining experience here in MoCo – the Corned Beef King food truck. Corned beef? One of my favorites. And it just so happened that the King was going to park on Fishers Lane just off Rockville Pike near where I get my car serviced. So just before noon we stopped by to sample the corned beef sandwich.
As advertised, the food truck was parked at the curb and a couple of people were walking away with sizeable portions. As an added bonus, dessert was nearby. Cravin Cookies and Sweets, serving up cupcakes, cookies and other sweet fare, was in an adjacent parking space. So the main course and the dessert were just a few parking spaces apart.
People were coming out of the nearby office buildings for lunch. Several cars drove up, people who had been noticed through Twitter or Facebook to the day’s location. It was cold and rainy, but the food trucks offered people the chance to walk to lunch. Locations change daily so the food trucks can reach a larger audience.

People emerged from the office buildings on Fishers Lane to enjoy the curbside cuisine of two food trucks: the Corned Beef King for a main course and the other Cravin Cupcakes and Sweets for dessert.
Let me add that the food was terrific.
It was the second time in a week we came across a food truck. On Christmas Eve, walking past Colesville Road and Georgia Avenue toward a restaurant, a papusa food truck was parked at the gas station on the corner and folks were picking up food on the way to the subway or headed home.
It’s great to see access to diverse food extending into areas like Fishers Lane in Twinbrook as well as the downtowns. While some may view the food trucks as a challenge to store-based food providers who pay rent or property taxes, food trucks circulating around the county, generally offering food that’s different from the restaurants, can coexist with stationary businesses.
The food trucks provide opportunities for new entrepreneurs to get established in the food business with smaller amounts of capital. Vendors can earn revenue for their business to grow. In the case of the corned beef truck, it represents a spin-off of an existing business that includes catering. The cupcake truck is run by Valerie and her two daughters. They have two trucks to cover a bigger area.
Buying cupcakes from a food truck is an unexpected treat. Valerie and her daughters may be onto a great idea, and County office workers have something sweet to consider for lunchtime dessert.
Like the gentleman selling the nuts beside Veterans Square in downtown Silver Spring we wrote about early last year, welcoming new ideas in food will bring more people onto the streets, where the added activity benefits everyone. And with the growing diversity of the County, we can look forward to new opportunities in mobile food.
Considering the state of the economy, it is a positive sign to see these new businesses starting. As more food trucks get started, there will be a growing need for the providers to network and help each other. For example, Valerie chooses where she will set up by following where the main course is going to be. Simple: she provides dessert after the sandwich.
A good example of small entrepreneurial collaboration is happening in the Long Branch neighborhood. A group of women have created a sewing group called El Rozal de Long Branch. They were most visible at a holiday market held on Saturdays in December at the Flower Avenue Shopping Center in East Silver Spring. The women have banded together to help each other in their craft of sewing, creating new products as well as taking in repair work. They were aided in forming their group by IMPACT Silver Spring. I received a terrific shopping bag in traditional patterns with the sewing group name on the side for Christmas. It will be great in avoiding the new bag tax — which is how the women marketed it at their table.

The Sewing Circle, which got its start with help from IMPACT Silver Spring, was a regular at the former Fenton Street Market. Photos courtesy IMPACT Silver Spring
The sewing club is a model for other start-up groups to consider to bring strength in numbers to their trades. It is also a good example of the emerging business trends in the county, reflecting the changes in our demographics. Since most new businesses are expected to be both minority and women-owned, the County, with its continued growth in immigrants, has a real opportunity to create new businesses and wealth for our residents.
Later this month, we will present ideas on how the changing face of the county will impact County services to the County Council. Our approach to small business is a part of this discussion. Can we help trades create new business networks like El Rozal or a web site for the food trucks to network? Simple ideas, yet a huge leg up for our enterprising residents.
The opportunities are limitless. A growing population of young entrepreneurs and consumers are looking for ways to network and socialize. Cities are promoting food trucks as an attraction. Creating opportunity for new ideas to grow and create synergies between them – as simple as the corned beef truck parked next to the cupcake truck – is an important economic development and cultural amenity that will help our County prosper.
I have talked a lot about what I call the Nine Elements of Sustainability, which outline the elements we should think about in our decision making. These include the following:
• culture
• health
• infrastructure
• food
• economics
• environment
• knowledge
• energy
• materials
My hope is that by bringing these nine elements into our decision making, we will raise awareness of how creating links between them will make our efforts more sustainable. The food trucks and the Long Branch Sewing Circle are good examples of how one activity crosses over many elements of our daily activities.
The cultural aspects of the sewing club are linked to creating economic opportunities for moms working from home. Home occupations allow the mothers to play a bigger role in their children’s lives, such as helping with their education. Assembling the materials they use, like the traditional fabric material used to make my shopping bag, spurs more commerce.
So tomorrow when you are hungry and lunch time approaches, check out where the food trucks are or where your nearest small restaurant might be. Or next Saturday, bundle up and experience the nearest open air neighborhood market. Consider the multiplier effect of the Nine Elements and the opportunities your shopping habits create.
We have a rich mosaic of cultural diversity, and we are better place for it.
I was interviewed in early December for a National Public Radio piece about how to adapt aging shopping centers like White Flint Mall. The mall is poised for redevelopment — as is much of the area, which is following recommendations in the 2010 White Flint Sector Plan.
A Tale of One City
For Thanksgiving this year, my wife and I drove 900 miles to visit friends and family in St. Louis, Missouri. We drove an extra 50 miles to go the southern route — via I-64 past Charleston, West Virginia and Lexington, Kentucky, before stopping over in Louisville for the evening. Despite the rain, it was a great opportunity to visit the city for the first time.
The cities of the Midwest are poised for resurgence. Filled with creative, energetic people and with a low cost of living, a new generation of artists, entrepreneurs and immigrants are seeking to establish themselves. In fact, recent surveys show cities like St. Louis are experiencing a more than 80 percent increase in young residents.
Initial impressions
First impressions are always important when you are pulling into a strange city after dark and in the rain. Louisville is no exception. The Google directions bringing us along the rain soaked I-64 along the Ohio River to our exit on South 9th Street didn’t show off the city’s best side. To a person unfamiliar with center core cities in the U.S., it could feel a bit like Chevy Chase traveling across America in the “Family Truckster” and reinforce the stereotypes held by many people about inner-city America.
This clip from the movie, Vacation, is funny, yet reflects the image of inner cities that many people have. The entry points to our cities are critical to bringing people to the inner core.
The great scourge of industrial cities is the race to create as much parking as possible. Some civic leaders see demolition and paving as a sign of progress and Louisville along with Kansas City, is a prime example. William Whyte in his book “City: Rediscovering the Center,” says “If you tear down enough of your downtown for parking, pretty soon there won’t be any reason to go there and park.”
Sure enough, downtown Louisville has plenty of examples intended to prove this proverb. They have the waterfront development and “Louisville Live” the Cordish downtown entertainment district similar to Kansas City. These developments are intended to draw people back downtown, the place they left kind of because, well, lots of stuff was torn down for parking lots.
And guess what? Nobody parks on those surface parking lots because they are too far away from “Louisville Live” for anyone to park there. And if someone did, they would not feel safe walking across all the vacant lots to get to the entertainment centre.
This aerial of the Louisville Central Business District south of the river highlights the vast areas taken up by surface parking. And then there is the big chunk in the middle, taken up by the convention center, another streetscape paralyzer.
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This is a great video from Rochester in 1964 touting the virtues of the city based upon the ease of parking. Wow, just makes you want to jump in and drive to Rochester.
The Louisville parking landscaping really hampers the potential to create depth to the downtown. As you move south away from the river along 4th Avenue, going over one or two blocks to the east or west you arrive at a sea of surface parking. Those parking lots spawn the decline of adjacent properties, the very places the surface parking was intended to help. The lots are vacant at night, so the places next to them begin to decline.

The neon sign is a historic resource that captures the history of urban decline. While the sign should be in a museum, the use is a sad reminder of how far the resurgence of Louisville has to go. One block away from some great businesses on South 4th Street, the beginning of the “surface parking district” extends many blocks to the east.
Challenges
Louisville is clearly a place of contrast, just like so many other cities in the Midwest. Pockets of success separated by surface parking lots and questionable decisions about frontages, highlight some of the toughest challenges with the core of the city. The challenge of creating “depth” to the success, linking the positive nodes, is so difficult when growth is first limited, then competing with the unlimited sprawl of the burbs.
Louisville has some tremendous assets. But it has lost tremendous assets as well.
1. They have torn down a lot of stuff.
Downtown Louisville is an old architect’s dream, what remains is shaped like a T square. There are lots of buildings that parallel the waterfront, some good and some bad, and then there is the South 4th Street corridor stretching at right angles back from the river, forming the spine of activity, the “straight edge” of the T square. I love South 4th Street, but only the area south of the convention center.
So many cities tried to revitalize their downtowns by bringing in convention centers. While convention centers bring people into hotels and to patronize local business, almost all create sterile street frontages that mimic big box stores.

From any angle the Kentucky International Convention Center is not a friend of the streetscape of the downtown. It forms a physical barrier between the successful nodes of Louisville Live and the riverfront. It is just like a big box store or a mall. People stay inside, the walls are large blank spaces, and little pedestrian traffic, the key to the success of any inner city, is hard to come by.
Government buildings are also a challenge, creating long expanses of inactivity that work against creating a vibrant neighborhood. They are like parks after dark. Nobody wants to walk past them. I learned a great lesson from an urban pioneer by the name of Joe Edwards in St. Louis. He singlehandedly revitalized the “loop” neighborhood, including bringing trolley lines back to the commercial district.
As Joe rehabbed commercial buildings, he would work to lease space to a variety of retailers. Too many restaurants would mean little happening during the day. Too many shops would leave the street vacant past after 9 p.m. So he would mix the uses, creating variety along the street. Both the convention centers and government buildings work against this principle.

This shot taken on S. 4th Street moving farther away from the central core, shows how many cities tore down buildings like those on the left, and replaced them with long blank frontages of nothing, like on the right. While retail is struggling on the left, there are small pockets of success which will spread to fill the gaps between them. Who knows, maybe the building on the right will be torn down in a few decades and be replaced with buildings with active frontages like those on the right. That would be irony.
2. Historic assets
Much of downtown Louisville is gone forever. There are pockets of underutilized historic resources where only the ground floor is being used. This is a real shame. These small pockets offer the potential for affordable redevelopment through the use of historic tax credits and other financing tools. With all the creative forces in the city, one has to believe there is a solid constituency for these spaces with rents being offset through the tax credit restoration.

While downtown Louisville has lost much of its historic fabric and lacks a cohesive historic commercial core, it has small pockets of great buildings which largely go unused. While the ground floor the buildings are leased, the upper floors go largely unused, missing a real opportunity to attract young urban pioneers.
The Louisville slugger museum would not be the same if that big bat was leaning against some run-of-the-mill, recently constructed building? Could the small strip of historic buildings nearby has the bones for a terrific neighborhood, where people walk dogs, eat breakfast at the local eatery on Saturday morning, alongside tourists visiting the Slugger Museum or the Muhammad Ali Center just to the north along the river.

The Louisville Slugger Museum is a destination that brings lots of people into an area of the downtown. It could act as a catalyst through restoration and small-scale modern new construction on the parking lots to the south.
Louisville is not alone. In Atlanta, where I did some consulting work about eight years ago, I was shocked that city officials were not using historic tax credits to help revitalize. In St. Louis, we created over 4,000 new units of loft housing in the core of downtown historic tax credits and the like. Building the local capacity in the developer, legal and government sectors to make these things happen is critical.

While it probably would have been great to have the entire historic building left, this is a fun example of how a cool feature has been created on S. 4th Street. And it masks the parking garage located behind, although it is not a bad parking garage.
3. One-Way Streets
Other than saying they serve horse meat, nothing kills a restaurant faster than locating on a one-way street. One-way streets serve one purpose and one purpose only: getting people in and out of the core area as fast as possible. A driver needs to travel 25 mph or less to make eye contact with a pedestrian. So if you are trying to create vibrant pedestrian streets, how does a one way street that pushes cars through as fast as possible work toward that goal?
There are few places on the planet where retail succeeds on a one-way street. And these places have density, something Louisville does not have. Is there really a need for four lane roads running one way in front of the Louisville Slugger Museum?
Show me a city without congestion and I bet it is not a place where people go and members of Gen X and Y live. We want people to slow down, look out the window at the retail environment and have street parking to liven up the sidewalk.
Bright spots
In Louisville, I saw pockets of amazing creativity and resiliency. Take the grand old hotels. Louisville has some great ones like the Seelbach (we stayed here) and the Brown. I understand the wedding sequence from the Great Gatsby is modeled after the former. It has a great long wood bar with some real tradition.

A historic postcard of the downtown Seelbach Hotel on S. 4th Street. It does not look too different today. A wonderful adventure into the past and a real asset to the core. If you stay, get a corner room looking up 4th Street.
And to contrast these great old hotels, there is the fabulous Museum Hotel over by the Slugger Museum. The restaurant/hotel is themed as an art museum and is one of the coolest concepts in North America. A terrific example of the creative energy in this city and the Midwest. Fun, unusual and full of energy, these are the spots that are the nucleus for change. This hotel and museum is the focal point to transform this neighborhood.

The Museum Hotel on West Main St. is one of the great finds in the city. While apart from the red penguins adorning the exterior, the building appears nondescript. Yet, step inside to find an amazing experience combining food, lodging and art. These are the experiences that make a city interesting and attracts the potential to build new opportunities for revitalization.
The scale of the streets is another asset. Most are narrow, and where the buildings remain, framed right up to the sidewalk, giving a real urban feel. There are good examples of architecture from many eras and this is really noticeable when you stand along the waterfront and look back towards the downtown. And where the city has invested in those streets, they have created some great urban furniture and property owners created some great small urban spaces.

There are some cool bike racks in the city. Sculpture that really enhances the public spaces. And look behind the lamp pole in the right photo to see one of the two entry markers into this part of S. 4th Street. And then there is just some cool sculpture, mixed with the bins on garbage day.
Walking through any city, it is fun to look to discover hidden spaces that really open the potential of a commercial district, creating the intimate spaces that attract people to an area. With sidewalks, these are really the “public spaces” in an urban area that are most frequented.

Two examples of “public space” in the core of the city. The wide open plaza may cater to office workers on a nice warm lunch break, but remains vacant otherwise. The small intimate restaurant courtyard offers a different experience and probably gets more use. Neither space is public in the true sense of the word, but both function as such.
Downtown Louisville is a case study on urban America. It can become one of the cooler places in the Midwest. It has a lot of assets: the obvious creative spirit of so many residents, the great bourbon selections in so many establishments. But it will require baby steps, moving forward one small area at a time. Ignore the quick fix ideas that require more buildings to come down, closing a street, or sterilizing the street activity through long blank walls. If a bank or pharmacy wants in, make them open up the facades, no walls that don’t have doors every 50 or 60 feet.
Explore the myriad of incentives that make downtown projects economically viable and attractive to everyone. Work with property owners and find new ones who have the energy and vision to make these projects work.
And, please, get rid of the one-way streets.
In recent weeks, I have fielded several inquiries about how to expand our relatively new Commercial Residential (CR) zoning to some of the commercial areas of Montgomery County. Landowners, it seems, are eager to have a chance to redevelop commercial areas in a more community-oriented, practical, profitable and energy-efficient way.
We need to make infill work for us if Montgomery County is going to accommodate all of the people who want to live here. That includes our kids and grandchildren who grew up here and hope to stay as well as seniors looking for compact, accessible environments.
Yet, current zoning rules do not help what we see as the next phase of land use changes. Montgomery County has aged past the era of large, single-family subdivisions – the simple fact is that we lack the land and our single-family housing market represents 97 percent of our residential land area. We need to evolve and that means concentrating our growth in commercial areas, many of which could look so much better. It’s no surprise that our commercial areas largely reflect the 1950s style of retailing in the suburbs. Fine then, not so great now.
How does zoning make good growth happen? One would think the numerous commercial zones we have would mean an abundance of opportunities to create development that meets the needs of residents. Not exactly. Montgomery County has a lot of land with antiquated zoning that may encourage developers to underuse land and choose uses that do not reflect the type of projects the county needs.
In fact, much of our commercial zoning only allows for single use zoning. Moreover, some of those 121 zones are way out of date. Where we want a mix of uses near metro stops, where we know people want to live, several of our commercial zones do not permit it. And we end up with low level strip malls with oceans of parking, an unattractive pedestrian environment and not a soul in sight after 5 p.m.
The zoning creates challenges for planners responding to applications in areas where we hope for walkable, mixed use neighborhoods. If mixed uses are not permitted, then single purpose applications are going to be submitted, and prime real estate for creating great places will be lost for the life of the lease of the new retail space.
The north block of the Falklands will soon be subject to an application for staged, mixed-use development as illustrated in these renderings prepared by Shalom Baranes Associates, architects for Home Properties. This application will set the bar for future mixed use development in the County. It blends residential and commercial uses and a higher range of affordable housing with market rent housing. The architecture, blend of uses and comprehensive site planning, represent how our “smart growth” areas should evolve .



This is very important in today’s real estate market. Property owners look for tenants. New projects that are more complex, like mixed-use buildings, create financing challenges and risk. Complicated zoning rules create more barriers.
Take the H-M zoneas an example of an obscure zone creating headaches for property owners. The zone permits hotel and motel uses. Only. There are not too many places with this designation and this is a good thing. Does anyone still build motels in infill sites?
One of these sites is in Pook’s Hill, near the Bethesda Marriot. Six acres zoned H- M. Is another hotel needed there? What about a residential project with ground-level retail instead? Would residential uses to meet the growing demand for a range of housing types in the county, particularly rental apartments or condos with a range of unit sizes be a more practical, desirable use?
Our zoning includes rules that create issues for neighborhoods adjacent to commercial areas. In some commercial zones, parking for the commercial use can be provided on a lot in the adjacent residential area. This commercial encroachment is allowed, but, understandably, residents are not pleased.
In the past, this permission has been considered as a way to create a buffer. But that is being questioned today. Does allowing commercial parking in a residential area protect the neighborhood?
The CR zone has a great many protections for existing residential neighborhoods. One of the details in the CR zone is its approach to parking. It does not allow parking off site. To further protect the neighborhoods, the CR zone imposes a new standard: a greater setback for buildings that includes an angular plane to provide added protection for adjacent residential areas. Site plan review, which is a public process requiring a Planning Board hearing, is required in this new zone for most projects.
Perhaps the best evidence of weak commercial zoning appears along our commercial corridors. Does our commercial development set us apart from any other place? If we stand on any arterial road here, does it look any different from any similar place around the country? This “before” video of White Flint shows an area that is already changing as a result of our new CR zoning.
The county is considering a rapid vehicle transit strategy that would see enhanced buses traveling on arterials and serving nodes and corridors throughout the county. Many people see an opportunity for existing commercial land at major intersections that may be served by the new lines as prime sites for neighborhood-scale mixed use.

Planners are studying possible rapid vehicle transit lines (enhanced bus service) to serve the many nodes we have planned (shown in color). The lines being looked at are on 16 corridors over 120 miles of arterials. This is the only realistic way to serve our dispersed population. As with the Red Line and the Purple Line, should the County be considering land uses at the major crossroads of this possible transit infrastructure to maximize ridership and generate revenues to help finance the system?
Not all transit stations are equal in terms of what type and scale of uses are appropriate. However, it is sound planning to ensure our commercial areas have zoning that can be a base for well-functioning, attractive, environmentally sound growth that meets the needs of a growing population.
We also need to consider our office parks, which require everyone to drive. The office parks typically are located on acres of grass managed with chemical fertilizers and/or pesticides. Is there an opportunity to create a zone category that transforms these single purpose uses and instead encourages housing next to the office building? This could reduce driving, provide additional housing, offer affordable housing and reduce monthly costs for people choosing to live near where they work.
The department will release the commercial part of the zoning rewrite effort at the end of November. (The residential zones draft has been available for some time.) We hope to generate discussion of the draft that addresses such questions as:
1. Should we expect more amenities from our commercial areas?
2. How can we provide for greater public participation in how the commercial areas evolve?
3. Should there still be single use commercial zones, or is it time to think differently?
4. What is the best way to introduce revised commercial zones?
We are working to create a commercial zoning approach that brings more integration between different uses and provides for the creation of walkable streets with new amenities for new and existing residents. This approach can help build commercial areas that are more active, pedestrian friendly, and provide a lifestyle that many seniors and the young graduates and families we need for the future, may choose to live in.
The biggest determinant for carrying the Wedges & Corridors vision into the future is land. We are not making any more of it and, in fact, we have restricted its availability by placing a growth boundary, the Ag Reserve, around the top third of the County.
This is a great thing, and it is unfortunate that surrounding counties did not do the same. The Ag Reserve, parkland and our established single-family residential areas comprise about 89 percent of the County, and these areas will remain largely the same as they are today.
But the plan compels us to look to the lands we have already serviced as the places to grow. Maybe this is the real vision of Wedges & Corridors: the first real Sustainable Growth Plan in America, 40 years before it was in vogue.

These two maps show the extent of the county zoned as the ag reserve and parkland on the left, and single family housing on the right. The combined land area is 89% of the County. These areas will not develop any further, nor should they. They represent some of our strongest assets. But we must realize that protecting these areas also dictates the future pattern of growth, meaning infill along arterials, strip malls and surface parking.
Did the plan authors realize there would be a time when we would be forced to look in a more limited fashion within Montgomery County to maximize the infrastructure to achieve their vision? They must have known we could not grow out forever. I like to think they thought about this and said to themselves, “We have created a framework that will challenge future community leaders to rethink our growth, leverage what we have built and at that point, become the one of the most sustainable suburbs in the country.”
Wedges and Corridors was — and still is — very forward thinking. The plan established the concept of strategic urbanization through “corridor cities.” The next stage in the evolution of the plan is to fill in the gaps.
Strategic growth on former strip malls will strengthen existing communities by creating new services and raising land values. We already know in Bethesda and Silver Spring that residential neighborhoods near mixed-use centers see higher home values because they are close to the amenities people want. Surrounding communities enjoy both convenient services and the preservations of their established neighborhoods.
Ask folks around Dale Avenue in Silver Spring or in the Luxmanor neighborhood of White Flint if they love their new grocery stores. Those stores are made possible through the kind of redevelopment that creates an incentive for property owners to create desirable new projects.
The large number of foreclosures over the past four years shows that neighborhoods isolated from services and jobs are susceptible to high rates of foreclosure, even in MoCo. These neighborhoods are sensitive to fluctuations in the cost of transportation, mainly gas. The average homeowner in MoCo spends over 18 percent of household costs on getting around.
Strategic infill near these neighborhoods, such as a small strip mall converted into a mix of housing and services, can help reduce transportation costs. Housing around office parks can bring people closer to work with the added increase in affordable housing.
This 1956 Ford commercial highlights the driving environment of the suburbs as well as the considerable cost of transportation. Our established neighborhoods can be strengthened through strategic infill along the commercial edges, bringing new services, housing and employment opportunities while transportation costs can be lowered and environmental conditions improved.
To preserve the quality of life of our residential areas, we must generate new thinking for the areas we have left. The following maps show what little land we have left to effect change. Is this a function of Wedges and Corridors? I think it is more due to the zoning we created over the past 50 years. Clearly, we have not designated enough land in which to accommodate the growth that was expected to happen in Wedges and Corridors.

This series of maps shows how little land is zoned in MoCo for change to occur. Particularly alarming is the small amount of commercial and mixed use land -- just over 3% of the County. Such limited zoning of these lands raises concerns about the ability of the County to attract new services for communities as well as generate the diversity in housing that we need to attract our future population, the generations we know as X and Y.
With 70,000 new households expected in the next 20 to 25 years, the need is pressing. Land for new single-family housing is almost gone, and we expect nearly 80 percent of the new housing to be in multi- unit buildings on smaller infill sites (about 5 percent of the County).
We expect 155,000 to 165,000 new jobs. Where we put those jobs and how people get to them is critical. We cannot price out our workforce from our jobs and force them to live outside the County.
This means attracting new services and housing to strategic areas. Our master planning efforts in White Flint, Kensington, Wheaton, Silver Spring, Takoma and Burtonsville all address the issues left to us by the founders of Wedges & Corridors.
While we have been handed a legacy, our thinkers of 50 years ago left us with new challenges. Limited resources, with the challenge to create a sustainable network of neighborhoods from what appears to be a network of suburban sprawl. It is up to our generation of thinkers and those who follow, to create a sustainable network of connections focused on mobility, design and the environment that will set the stage 50 years from now for the next evolution of the Wedges and Corridors.
Wedges and Corridors is the name of our governing master plan. While it was updated in 1992, the basic framework is the same. Revered by many, forgotten by few who were active during that time, the General Plan, as it is also known, has stood the test of time.
It is important to put this landmark Wedges & Corridors Plan in context. It was developed in the post World War II period — in the late ’50s and early ’60s. That was two generations ago, and a lot, of course, has changed.
Wedges and Corridors was a simple, yet pioneering concept. Truly a great plan in the history of planned growth in this and any other country. The planners and others who worked on it should have a place in the urban history books. The plan covers both Montgomery and Prince George’s counties, both of which make up the Maryland National Capital Park and Planning Commission.
While the majority of the folks in the county have no knowledge of the General Plan, it defines what the county is today and still shapes the future.
The big ideas from the plan revolve around the concepts of cities laid out along corridors and wedges of different land uses between those corridors. Note that the “corridors” is plural, referring to the single one the plan identified in Montgomery County and the others in Prince George’s County. So as it applies to MoCo, there is one corridor identified, and that is I-270.
It is interesting to consider where the plan predicted we would be today, and to consider the next 40 to 50 years of the plan.
Predictions
The General Plan was surprisingly accurate in predicting job and population growth in MoCo. (It was less accurate for Prince George’s, where the population there was anticipated to be larger than MoCo’s.) The MoCo population was forecast to be 995,000 in the year 2000. The actual population that year was 873,346, about 122,000 fewer, or 14 percent less than predicted. By 2010, the Census puts us at 971,777 residents.
The plan predicted there would be 301,515 households by the year 2000, while in actuality we had 323,400, a difference of seven percent, again pretty accurate for a 40+ year projection. By 2010 that number grew to 360,500, an 11.5-percent increase over the 2000 number.
The job count is the reverse. The plan projected we would have 335,000 jobs in the county in 2000.Our actual job count then stood at 474,300, about 41 percent more than the predicted total. By 2010, the job total reached about 506,000.
So, if the plan was close on predicting the population and number of households, how did it miss the mark on the number of jobs in the county? This is an easy answer. Keep in mind the era in which plan authors made these predictions – within 15 years of the end of the World War II.
Couples married and had kids. Women stayed home while their husbands went to work. The plan’s founders could never have imagined the boom in the number of women in the workplace and the advent of the DINK household (double income no kids). In fact, today we see only 20+ percent of households forming the “traditional” family of two parents with kids, and we have about an equal percentage of households where one of the parents is staying at home. Add to this the explosion of single-parent households, and it is easy to understand the inaccuracy in the job predictions.
If the demographers of the late ’50s and early ’60s had factored in the two-working-parent trend starting in the late ’70s and beyond, they would have been almost dead accurate on the job count.
Pattern of Growth
The plan called for a series of cities along the corridor. The idea was to centralize the bulk of the growth in smaller urban places, connected by roads and transit, preserving land for agriculture and open space. Clearly, strategic places of higher density were viewed as the way to preserve large parts of the county and, in fact, MoCo was planned to have urban places. The plan authors did not envision that MoCo would be a wholly suburban place.
Overlaying the 2010 population distribution over that 1960s plan map shows we pretty much grew as the plan called for. But while we grew as the plan authors had envisioned, we lag behind on the connections. Today, there are few options for moving north to south or east to west, hence the daily traffic congestion we have just measured in our latest biennial mobility assessment. (And why I choose to live a four-minute bike ride from work.)

The 2010 population is superimposed upon the corridor cities plan from the 1960’s Wedges & Corridor Plan. It clearly shows we grew just as the planners thought back 45 plus years.
Germantown is a corridor city with a population of just over 86,000.This is the largest defined place in the county, 25,000 greater than Silver Spring at 71,500 and Bethesda at 69,000.Yet, where is the downtown in Germantown? Compare the block or two around the Black Rock Center to downtowns in Silver Spring and Bethesda. Clearly, the density of that corridor city is different than the other two. Perhaps centralizing more of the density could have created a walkable pedestrian-oriented downtown for Germantown.
Transportation
MoCo has plenty of roads. However, we have too many cul-de-sacs or roads that just end. We lack a larger grid pattern that might mimic an urban setting, but at a much larger scale. And this will not change, meaning big challenges in trying to create an effective transit system that serves a low density, unconnected string of corridor cities, centered on one corridor: I-270.
Check out this graphic showing all the roads in MoCo. Whenever I show this in a presentation, I get the same reaction, that people are not aware we have this many roads. I am looking into trying to graphically show how many miles of roads we have and what percentage of them actually carry the bulk of the traffic. The results may be interesting.

The contrast between the black and white highlighting the roads of MoCo really points out the disparity between the roads we have built, and the roads we use to get places. Looking at the patchwork of roads would lead someone to think there should be no traffic problem.
And what about that transit the plan called for? We got the Red Line. Takoma Park, Bethesda and Silver Spring realized the potential of the rail stops. But what about Forest Glen and the Grosvenor metro stops? Did we realize the vision of the Plan at major transportation infrastructure investments? There are townhomes being built within walking distance of the Grosvenor metro stop, yet the mid-rise, multi- unit buildings are farther away
Not all transit stops are equal in terms of the density around them and that is how it should be. Yet perhaps the investment could have been better utilized in a few locations.
It has taken 40 years and a zoning change to finally realize the potential of the White Flint metro stop. We are creating more density and housing at Twinbrook and it is something to consider as we move forward with White Flint II and Glenmont plans.
Next: What does Wedges & Corridors mean for the future? Given the projections, the resulting landscape of 45 years of Wedges and Corridors, and the fact we built what was planned for, what are the implications for the future of the County?
This is something every community asks itself. The value of a new building or business varies from one place to another. We’ve spent a lot of time over the past few months discussing new mixed-use zoning – commercial residential zoning, or CR – with the County Council. A big question was whether we are receiving enough public amenities from new development.
Most new growth will be on the small amount land zoned for commercial and mixed use where we have already built. Most of those areas are zoned commercial, and in the typical commercial zones (C-1 and C-2), new development does not go through a public review. So right off the top there is no public amenity.
Rezoning these areas to our new CR zoning is a big shift that will bring amenities, and an added cost to development.
However, most of our strip malls have paying tenants generating revenue. In today’s marketplace, a paying tenant is a valuable thing. Asking a landlord to cancel a lease, or in the case of a development on Rockville Pike, relocate an entire business, is a very expensive hit to the balance sheet. The current conservative lending strategies of our financial institutions are not helping either. Many strip mall owners already have paid for their properties and carry little to no debt, so there is little incentive to redevelop.
While it is popular in real estate to say “location, location, location,” a more descriptive term would be “location, density, return.” In other places, planners have secured big public benefits by increasing the floor area and height in appropriate areas, which raised property values. In Toronto, we would calculate the value of the additional floor area granted above the zoning limits, and request 50 percent of that to come back to the city in various forms – land for public housing, construction of public housing, nonprofit day care facilities, and funds for social services.
The density limit in big cities, like Chicago, is way higher than in Montgomery County. Big cities can be as dense as 20 times the area of the lot, while White Flint is four times the area. Going less than four generally does not create too much in the way of value, as the buildings tend to be smaller and the developer does not have as much floor area over which to defray the costs of the amenities requested.
Clearly, the bigger the density, the more economical it becomes to secure additional public amenities.
This is important when considering Tysons Corner in Fairfax County, Va. The densities there peak at six times the lot area (FAR). This is 50 percent more than in White Flint, a considerable difference.
In the White Flint area, we are asking builders to in effect, “buy back” some of their permitted floor area buy purchasing the rights to building lots that have been created in the Ag Reserve but not yet built on (referred to as a “building lot termination” or BLT). While the cost of each lot has not yet been set by the County Executive, it could run as high as $225,000 per BLT. Tysons Corner does not require such an exaction. And while some folks complain that, in White Flint, we are not building more affordable housing above the minimum 12.5% requirement (in a 100-unit building, 13 units must be moderately priced dwelling units, or MPDUs), let’s consider the additional cost of the BLTs.

The view across the river from Poplar Spring, an animal sanctuary I visited today in the Ag Reserve. In the background, you see Virginia. Note the difference in philosophies between our protected farmland and dense development.
So the required amenity package in White Flint strikes a balance between policies that reflect needs in this county: affordable housing and farmland preservation. While some neighboring counties have affordable housing laws, ours tends to be more expensive. And no other regional county requires the purchase of lots for agricultural preservation.
The new mixed-use zone has been criticized for not achieving extra MPDUs like we now achieve in the existing Central Business District (CBD) zones. We looked at projects from 2006 to 2008, perhaps the biggest boom in recent memory, and of the 21 projects in CBD areas, seven of them provided extra MPDU units totaling under 20 extra units. The BLT payment is not required in the CBD zone, meaning builders there are not required to make that estimated cost of $150,000 to $180,000 per BLT requirement. So comparing the CBD zoning to the CR zoning is not an apples-to-apples comparison.
In one of the projects submitted in White Flint, at the price for one BLT noted above, the developer would be required to pay about $1.7 million. Assuming an MPDU cost between $150,000 to $180,000 per unit, that same $1.7 million could have provided for 10 to 12 MPDUs in addition to the 12.5% already being provided. Clearly, this would result in a lot more MPDUs than we are getting in the CBD zones or any other zone where MPDUs are required.
That said, within one year of the CR mixed-use zoning going into place in White Flint, there are plans submitted for 341 MPDUs, which equals about 27 percent of the total 1,200 MPDUs expected in the area when it is built out around 20 plus years from now. That is a substantial number of new affordable units that would not have existed if the area had not been rezoned. It is important to remember that little changed in White Flint during the boom years of the mid 2000s.
The new CR zone allows for mixing the densities allocated to commercial or residential units. Simply put, as new master plans are prepared, the CR zone can establish lower limits for the commercial component while permitting higher amounts of residential density. This allows master plans to encourage more housing in some areas. So right off the top, the new CR zone can get us more housing and that means more units that are priced within reach of more people.
There are other reasons why comparing the public benefits package in White Flint to the affordable housing requirement in Tysons Corner is not appropriate. In White Flint, not only is the zoning in place, but so are the staging requirements. (Staging requirements cap new development at specific stages where the provision of infrastructure, like roads or road improvements, is required.) Tysons has none of these things.
White Flint also has a financing plan. Property owners are taxing themselves to pay for transportation infrastructure improvements. At Tysons, Fairfax County pays a significant percent of the same costs. This should be factored into the cost of development. We are taxing the property owners up front, and that should be factored into the amenities we are getting. The transportation improvements serve everyone, including the existing communities.
So what about the other amenities we have set out in the new CR mixed-use zone? The list covers a lot of things that will help create better buildings and spaces. For example, one would be hard pressed to say we are ranked high in the interest factor of our building stock. There just is not that much to put in an architecture magazine.
The new site plan application for the block north of the new high rise building on the Pike will add some exciting new architecture to the area. Coupled with that is a very well-designed mid-block pedestrian connection network leading to common areas with interesting design features that will have small retail bays to provide an inviting experience. The front of the building facing Rockville Pike will animate a space that is now dead and will create the pedestrian environment needed to bring people out onto the sidewalk.
All of the above are encouraged by the CR zoning. Some cost more than others, but together they result in what should be an exciting, inviting and active street frontage that so many people enjoy in other places like Silver Spring, Wheaton, and Bethesda. Do these features represent less cost to the developer than adding more MPDUs? Perhaps, but not always. It is important to remember that this new application will have the 12.5 percent MPDU requirement and the residents of those units deserve an exciting and well-designed pedestrian environment.
Not much happened in White Flint for decades. The great news is that the property owners seem to be making up for that inactivity now. And as the area develops, as the pedestrian amenities evolve into a network of active public spaces that begin to create a neighborhood, the increased land values will free up capacity for even more affordable housing.
Commercial Residential Zone Amendments to the Montgomery County Council (pdf, 1MB) – Tuesday, September 27, 2011
What does density look like?
Most folks have difficulty understanding the concept of density. The word itself can create reactions at the opposite ends of the spectrum. In some cities, the planners’ motto could be “Give me density or give me death” – it is simply understood that density brings diversity in everything from services, transit, shopping and housing and yes, traffic.
Here in MoCo we find frequent resistance to anything associated with density or growth. A big shift in how residents here view density came with White Flint, where people began to realize that to get the amenities and services they wanted, more density would be required. Density is one way to incentivize property owners to take on the economic risks (new debt, market fluctuations, leasing) of refurbishing buildings in tired-looking strip malls that are actually profitable as is.
A month or so ago, I wrote about density meaning different things at different locations. I focused on the Chevy Chase Lake master plan area, where some folks expressed surprise that we were not advocating high-rise buildings. My point was that density means different things in different places, and there is a growing movement that reflects development from past eras, where mid- rise buildings are being looked at as the “new” high rise. I am not going to cover the same ground here. What I would like to do is raise the issue of what density looks like.
Watch this fun video we put together, the MoCo Density Quiz. We don’t expect anyone to know the answers, just to consider the examples and compare the varying density numbers. There are some surprises. Buildings do not have to be tall to rack up some sizable density numbers.
Interesting numbers. The townhouses can add up to considerable density that, relative to surrounding areas, is quite high. In last week’s posting, I commented on how we have so little land left to develop, and that it was time to look at the corridors as places to grow as we bring bus rapid transit to those areas. There are several examples of existing local buildings that could fit well along those corridors.
One of my favourite buildings anywhere, the Montgomery Arms apartments, is in the video. A beautiful series of rental apartments that are an incredible relationship of buildings to pedestrian spaces and those corner window treatments are stunning (something builders get grief from building officials today if they propose them). Is that too much density, say, for New Hampshire Ave just off the Beltway heading north to Route 29? Think of all the FDA employees who might love to live there and then cycle to work.
Many folks associate the word density with tall and very tall buildings. Well, what is tall? Have a look at the following video – sped up, walking along a busy urban street. Can you tell how tall the building you are walking past is before the end of the video? There is an active street frontage, people eating at a sidewalk café, an arts facility and gift shop.
This is a sped-up sequence of walking along King St. West in Toronto, past a new building with many uses. Can you tell how tall or dense the building is before the end of the video?
The key here is that the tower portion of the building, around 30 floors, is set back from the edge of the street with a narrow floorplate. The focus at grade, at the pedestrian scale, is an active set of uses geared to performance spaces and activities that highlight the city’s role in film and theatre. Walking along the street, the pedestrian is unaware of the higher portion of the building. This is a successful display of integrating a very dense building into the fabric of the neighborhood.
Many folks living in subdivisions believe another subdivision like their own offers too much density that will bring extra traffic. It is sort of like a snowball effect, where each new subdivision occupies farmland, bringing people who don’t think there should be any more built.
For some who have moved into the sprawl subdivisions, any more of the same is too much density.
On the opposite end of the scale, there is a growing movement to bring affordable housing choices into areas that are very expensive to live. Some refer to this as micro housing, meaning smaller spaces. There is a tremendous market for this in MoCo and other communities, where housing costs are so high and where there is very little land left in which to build. A good example is under construction in Portland, as this video shows.
This video highlights a new infill housing project in Portland, where small houses under construction will offer excellent, affordable units to many prospective home buyers. This product is unavailable in most communities. It is more common in older urban areas where alley housing, for example, was and still is very popular.
This development looks terrific and will provide affordable units to a lot of people in a neighborhood that will become stronger as a result. Is this type of infill a new idea? No way. One of my favourite housing developments on the planet in an old St. Louis housing development from the 1920s. This is a dense single-family housing development set perpendicular to the street. From the street, you see the ends of two small houses across from the terrific 1868 Victorian era Tower Grove Park.
Hortus Court is a wonderful infill housing project in St. Louis circa 1920 that offers very small Dutch colonial home – around 85 m2 (870 ft2) homes that today are still very affordable, selling for around $85,000. These homes do not face the street, but stretch back into the property, creating a tranquil cluster of small homes that create a real sense of place and community, with the large common space equally shared.
These homes are not that much smaller than the Dutch colonial my wife and I own in Silver Spring. It offers a very safe place for children who are not playing outside against a street. Cars are not the primary design feature nor do they clutter the front yards. Is this development too dense? Would anyone even notice when passing by on the street? This type of development is not possible in most areas in the county.
Micro housing styles could be attractive to a wide range of people, from seniors looking to live closer to children, to housing your recent college grad who cannot afford to be on his own, to an option for renting. Could this type of housing fit in urban neighborhoods, replacing the garages that too often are storage for things people no longer use?
This video hgihglights a growing, yet very small part of the housing market. Essentially a kit house, compact living space
Keeping with the small space theme, perhaps the greatest proponent of small space living in the world is the nonprofit retailer Ikea. (Did you know that Ikea is a Dutch corporation controlled by a tax exempt, not for profit Dutch foundation?) These folks have it down pat. It is somewhat contradictory that Americans have fallen in love with Ikea products, geared to small spaces in Europe and Asia, to furnish our very large spaces.
Ever check out the 440 square foot or 360 square foot fully furnished apartment displays in Ikea? Could you live there? We have a proposal for White Flint for a multi-unit building containing small dwellings like this. My guess is that, if built, they will be snapped up by recent college grads living at home because they cannot afford to live in typical homes in this county. (There has been a 38-percent increase in adult children living at home in MoCo).
How would this type of building be perceived from a density standpoint? It will not be a large building, but it would have lots of units. Will the density of the product be judged by the second factor or should we even worry about it? It will be on the subway line and a very busy street.
The Ikea apartment at 360 sq. ft could offer a real choice for many people looking for small affordable spaces. This is a housing product that does not exist in MoCo, and it hampers our ability to attract recent college grads who couldbring the potential we need for a skilled labour pool and new entrepreneurs.
Early in my career, I processed an application to convert a Victorian house into 36 self contained apartments averaging about 200 square feet each. A dense project – certainly. A needed project, very much. The occupants of the building were middle-aged men who were somewhat down and out. They were receiving training and skills help, yet this building offered them the dignity of having their own homes. Just like any of us, they wanted pride in a place they could call their own. It was a major leg up for these folks.
So, density can mean tall buildings or small buildings with lots of units. The impact of density can be interpreted differently, from worrying about traffic to hopes that it will bring more services and amenities and enliven neighborhoods. It can increase county revenues to help offset increasing costs associated with lower density development. And it opens up new opportunities for home ownership. This last benefit is something this county needs to offer if we are to keep our younger citizens here, where we hope they will build careers, maybe families and businesses.













