Building of the Month, April 2011 – GEICO (1959)

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GEICO, Wisconsin and Western Avenues, Friendship Heights

The corporate headquarters for GEICO (1959) is an International Style complex of carefully articulated buildings designed by architect Vincent G Kling. Long low wings are contrasted by higher opaque blocks and sheathed in porcelain enamel and textured glass panels. The 26-acre landscaped campus includes flying saucer light fixtures, a Hovercraft-like fountain perched at the entrance.  Terraced parking lots  are shaded by mature trees.  A taller office tower (left) was added in 1964.

 

Architect Vincent Kling of Philadelphia worked for Skidmore Owings & Merrill before establishing his own firm in 1946. His expertise was in research labs and commercial space. As he designed the GEICO building, he was engaged in creating, with Edmund Bacon, the master … Continue reading

Old Becomes New in Downtown Silver Spring

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Guest Post: Scott Whipple

Montgomery County residents of a certain age will recall when the Colesville Road J.C. Penney’s was a back-to-school shopping ritual. Its Art Deco façade, neon signage, and brightly illuminated windows attracted shoppers from across the region. Combined with Hecht’s and Jelleff’s, it contributed to the vibrancy that made Silver Spring Maryland’s second largest shopping destination.

In 1985, the Planning Board recognized the store’s architectural and historical significance, listing it in the Locational Atlas and Index of Historic Sites as part of a historic district in Silver Spring’s Central Business District. But the Locational Atlas provides limited protection for identified resources.  Subsequently, the building’s owners were allowed to demolish the rear of the store but were … Continue reading

Historic Preservation Can Mean Sustainable Communities and Sustainable Jobs

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 guest blogger: Lisa Mroszczyk

There is another angle to the sustainability argument.

Rehabilitation projects are labor intensive rather than materials intensive. The need for skilled labor creates jobs that are often sourced locally, whereas manufacturers of materials for new construction are not. This results in more dollars going to people within the community, who turn around and spend that money locally, contributing to the viability of the local economy.

Donovan Rypkema, with the Washington, D.C.-based real estate and economic development consulting firm PlaceEconomics, completed a study on The Value of Historic Preservation in Maryland in 1999 which asked “Does historic preservation mean jobs?” The study concluded that, “In Maryland the answer is an unequivocal ‘yes.’”  The report also found … Continue reading

Recycle More than Just Your Water Bottle

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guest blogger:  Lisa Mroszczyk

Recycle your house and neighborhood.

During National Preservation Month, the National Trust for Historic Preservation reminds us that just as old buildings are sustainable, so are old communities. Older communities are often built closer to economic centers, they are smaller and have viable existing infrastructure, and can be retrofitted for walking, biking, and transit use. In contrast, developing previously undeveloped land is energy and material intensive and can have significant environmental impacts. The rehabilitation and reuse of buildings in denser, centrally located historic districts and the preservation of agricultural land prevents sprawl and reduces impacts on the environment. 

Architect Carl Elefante, author of “The Greenest Building Is…One That Is Already Built,” describes the relationship of preservation to … Continue reading

Old Buildings and Old Energy

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Guest Post by Lisa Mroszczyk

Think of all the energy it has taken over generations to build the County’s existing building stock. This expenditure is embodied energy—the energy already invested to process materials, transport them, and finally construct a building.  Demolition wastes embodied energy.  When that waste is factored in with the energy needed to transport demolished building materials to a landfill and the energy needed to construct a new building on the site, any net energy savings typically doesn’t kick in for three or four decades.

Reusing existing buildings conserves energy and reduces construction and demolition debris in landfills. During National Preservation Month, we are reminded of historic preservation’s role in sustainability.

The Brookings Institution predicts that by … Continue reading

Old is the New Green

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Guest blogger: Lisa Mroszczyk

Yes, you read that right.  Many older buildings, particularly those constructed prior to 1920, are green. May is National Preservation Month and the National Trust for Historic Preservation is using the month-long celebration to highlight the important role that older and historic buildings play in environmentally and economically sustainable communities.

Often, older buildings were designed and built to work with the environment. Buildings with operable windows provide natural ventilation and daylight. Covered porches, awnings and shutters reduce solar heat gain in the warmer months. Thoughtful orientation of the building on its site maximizes wind and sun patterns.  In fact, U.S. Energy Information Agency research establishes that buildings built prior to 1920 are more energy efficient … Continue reading